The Pet Event

May 6th, 2023

11:00am – 4:00pm

The Holiday Inn & Suites Red Deer South

Gasoline Alley

Red Deer, Alberta

What we offer:

The Pet Event is a brand new gathering organized by a seasoned event planner, Christine, who has over 25 years of experience under her belt. Her impressive resume includes everything from TY Beanie Baby sales in Calgary, large community garage sales, anniversary and birthday parties, to the twice-yearly Rock Your Bump event in Red Deer.

The Pet Event will bring together vendors in Central Alberta to offer guests access to resources such as pet groomers, vets, dog daycares, pet boarding, dog trainers, and an array of pet-related products. We also plan to have a selection of pet decor items on display.

Are you looking for a little something for yourself or the kids? Don’t worry, we’ve got you covered! In addition to our impressive selection of pet vendors, we will also have vendors offering a variety of products for people of all ages. So come on down to The Pet Event and indulge in a little retail therapy!

Furthermore, we’ll be raising awareness for local rescues at the event. This is an important issue, as unwanted animals are a significant problem that our rescues are continuously dealing with.

We’ve selected The Holiday Inn & Suites on Gasoline Alley in Red Deer as our venue, which we’ve used for another one of our events, Rock Your Bump. We chose it for its spaciousness (nearly 7000 sq ft), free parking, and fantastic staff. We’re confident that you’ll love the venue as much as we do!

For the safety and comfort of all attendees, we kindly request that no animals be brought to The Pet Event, neither by vendors nor guests. We understand the strong bond between pet owners and their furry friends, but our top priority is to create a safe and enjoyable environment for everyone. Thank you for your understanding and cooperation.

Demographics:

The Pet Event is designed to cater to all pet owners, regardless of their age or the type of pet they own. Our market research indicates that the Canadian pet industry is worth an impressive US$7 billion, and this figure is expected to grow by 4.3% annually through 2025.

Interestingly, the largest group of pet owners in Canada are individuals between the ages of 45 and 54. However, as more millennials enter their prime pet-owning years, this demographic is expected to expand significantly. While the percentage of people who own pets tends to increase with age, households with children tend to have the highest number of dogs and cats per household. At The Pet Event, we aim to provide something for everyone, so we hope to see you there, regardless of your age or family situation!

According to Canadian pet statistics, fish, birds, small mammals like hamsters and sugar gliders, and reptiles account for 9% of pets in the country. Pet owners in Canada prioritize various pet care services, including cageless pet boarding, dog boarding, pet nanny, dog kennel, dog sitting, cat sitting, and pet training school. Alberta has the highest percentage of pet ownership in Canada at 63%.

Pet owners in Canada are spending more on their pets than ever before, with 17% willing to spend over $500 annually. Over 50% of millennial pet owners purchase gifts for their pets at least once a month. While we cannot share stats from previous events since this is our first, we have received positive feedback from pet owners and business owners, indicating that they are excited about the event and will attend.

Advertising and Promotion:

We have planned a comprehensive advertising campaign to reach as many people as possible for The Pet Event. However, we would greatly appreciate your help in spreading the word. You can assist us by sharing our social media posts, handing out postcards at events leading up to our event, or displaying posters in storefronts. With your support, we can reach an even broader audience and make The Pet Event a great success.

Social Media:

It’s true that social media is a powerful tool for event promotion, and we plan to leverage that for The Pet event. We will be using various social media platforms, including Facebook, Twitter, and Instagram, to reach a larger audience. We will also be running paid social media ads on Facebook to ensure maximum visibility for our event. We strongly encourage all vendors to share our event page and use our graphics to promote the event on their own social media platforms. Together, we can make this event a huge success!

Website:

Having a dedicated page for each vendor on the event website is a great way to promote vendors and their products or services to potential attendees before and after the event. It also allows vendors to showcase their offerings and provide more detailed information about their business. Additionally, having the vendor pages listed on the website for a minimum of 2 years can help with search engine optimization and increase visibility for the vendors beyond the event. It’s a great way to build relationships and connect with pet owners who may be interested in your products or services.

Printed Material:

Professionally designed and printed postcards and posters will be provided to all vendors to help promote the event in our community. We kindly request that vendors distribute a minimum of 25 postcards and a few posters to help spread the word. By having all vendors distribute postcards and posters, as well as promoting the event on social media, we can effectively reach a larger audience.

Pricing is introductory pricing for our first event.

Booths and Tables:

If your business is 80% or more handmade by you, there is a $20 discount. Please deduct the amount from the total due below.

If you don’t require a large display area, we offer 8-foot tables in the center of the room that can cater to your needs. Please note that there won’t be any additional space beside, in front, or behind the table for clothing racks, product displays, etc. If you require more floor space, we recommend booking a larger area. You can store extra products or personal items under the table. The cost of an 8-foot table, including two chairs, is $165.

Are you looking for a larger space to showcase your business? Do you want a booth where guests can enter and browse your products or services? If you have your own display setup or you’re a seasoned vendor, these spaces are perfect for you! You have the flexibility to customize your space as you wish. You can choose to add a 4 foot, 6 foot, or 8 foot table for an additional $10, or you can opt for no table. Each space includes two chairs. Please note that only one table per booth is allowed, subject to availability. If you require more space, we can combine multiple booths to accommodate your needs. Just let us know!

Outside wall 8×10 booth $245 

Outside wall 10×10 booth $295

Outside wall 9×15 booth $395

If your organization is a registered nonprofit rescue, you can enjoy a 50% discount on any space size. Kindly indicate this on the application form.

Map is at the bottom of the page. Spaces without numbers are taken.

Vendor Perks

• Tables with covering and skirting can be added to wall booths for just $10. Inside tables include the 8 foot table that is covered and skirted. 2 chairs per space are provided at no extra cost.

• Complimentary electricity for all wall booths. Please bring your own extension cord.

• A page on our website where you will be listed for a minimum of 2 years.

• Private vendor page on Facebook so you can ask questions and we can keep you updated on the show. Please make sure you join the group. The link will be in your acceptance email.

• Free Wifi available for vendors.

• Minimum 4 shout outs on social media

• Postcards and posters to hand out so your customers can visit you at the show

Other opportunities:

Premiere Sponsor – 4 available 

Looking for more exposure in Central Alberta and at the event? This is for you!

All the above vendor perks PLUS:

• Your business name or logo on the professionally designed postcards and posters, event page cover photo, website header and Facebook cover photo
• Sponsor to be presented as “(Your Business Name/logo”) present: The Pet Event” or “Brought to you by…” on print advertising (postcards/posters) and on the Facebook cover photo, website header and event page cover photo
• Opportunity to place a banner, supplied by you, in the hallway leading to the entrance to the event
• Preferred booth location at the trade show
• Minimum 8 mentions on Social Media
• Promote any special you will have at the show on Facebook

If you are interested in being a Premiere Sponsor, please email us at [email protected] to talk about the details! The cost for being a Premiere Sponsor will depend on what size space you need/want.

Rules and regulations:

1. Complete all forms online and email photos to [email protected] Send in payment within 48 hours of being accepted. Do not send payment until you receive an email accepting you – this is a juried show. Please allow up to 14 days for a response. You will receive an email no matter our decision. Receipts will be emailed to you before the event date. Please remember to print it off or save it.

2. Set up will be from 8am – 10:45am Saturday morning. (We might be able to get in Friday night to set up, but Friday night set up is NOT guaranteed. If it is possible, we will know the week of the event and will notify vendors in the Facebook page as to times.)

3. Photographs and videos: Organizers reserve the rights to reproduce all photographs, images and likenesses taken during the show for future promotional purposes.

4. Nothing is to be attached to the walls in any way.

5. Spaces cannot be shared with other business, nor can you advertise another business at your booth. Anyone selling/advertising items not approved will be asked to leave.

6. Any harassment, abuse or disrespect from a vendor towards event organizers, volunteers or staff will not be tolerated and shall result in removal from the show/premises without compensation or refund of any and all fees and charges. Zero Tolerance Policy is in effect.

7. Any items left at The Holiday Inn & Suites will be disposed of as The Pet Event organizers see fit.

8. Vendor agrees that the event management, the venue and their representatives are not liable for any injury, damage that may occur to the exhibitor or to any items that are lost, stolen or damaged at The Pet Event. While we do not require it, it is recommended you carry insurance for your business.

9. Exclusivity: Organizers do not provide vendors with exclusivity to any one particular product or service unless specifically negotiated in writing through sponsorship.

10. Should events beyond the reasonable control of the Holiday Inn & Suites and/or The Pet Event, including but not limited to (1) acts of God, (2) war, including armed conflict, (3) strikes or labor disputes at the Holiday Inn & Suites or in Red Deer, Alberta, (4) disease at the Holiday Inn & Suites or in Red Deer, Alberta (examples of disease: SARS, Legionnaires, COVID-19), (5) government regulation or advisory (including travel advisory warnings), (6) civil disturbance at the Holiday Inn & Suites or in Red Deer, Alberta, (7) terrorism or threats of terrorism in the Canada as substantiated by governmental warnings or advisory notices, (8) curtailment of transportation services or facilities which would materially affect attendees from attending the trade show, (9) disaster, fire, tornados, earthquakes, hurricanes in Red Deer, Alberta, (10) unseasonable extreme inclement weather in Red Deer, Alberta, (11) shortages or disruption of the electrical power supply causing blackouts or rolling blackouts or other essential utilities in Red Deer, Alberta, or (12) any other cause reasonably beyond the parties’ control (collectively referred to as “occurrences”), making the event commercially impracticable, impracticable to perform, illegal, or impossible to fully perform under this Agreement as the Parties originally contracted the event may be canceled, relocated or delayed. The vendor herby waives any and all claims for injury, loss or damage arising therefrom.

11. Cancellations: This contract can be cancelled providing written notice is received at least eight (8) weeks prior to the event date, in which case the vendor will be responsible for 50% of the total contracted amount. If the vendor cancels after this date the vendor will be liable for 100% of the total contracted space costs. By cancelling this contract the vendor forfeits all rights or claims to the allocated space and organizers are free to rent it to others. If a cancellation needs to be made, the Vendor must notify The Pet Event via email at [email protected].

12. COVID-19: If The Pet Event has to be cancelled due to restrictions because of COVID-19 or related restrictions, vendors will be moved to our next event OR may choose to receive a refund of 75% of what they paid if less than 4 weeks from event date. If more than 4 weeks before the event, vendors can choose to be moved to the next event or receive a 90% refund. This does not apply if a vendor chooses not to attend for any reason.

13. Vendor agrees to abide by and observe all laws, rules, and regulations of the Province and City where the event takes place. This includes any and all regulations put out by Alberta Health and The Holiday Inn & Suites in regards to COVID-19. This may include using hand sanitizer upon entry into the hotel, wearing a mask and other measures as required. We will be following current regulations and recommendations at the time of the event. If you have any concerns about this, please let me know.

Please remember to email photos to [email protected] if you have not sent them already. The sooner we get them, the sooner we can get social media posts made and the website updated.